Exhibition

Exhibitors are the companies that house the films. These are companies such as Cineworld, art houses such as Cambridge picture house, Odeon and empire. Art houses are usually distributed inside towns and cities in smaller more ‘cultured’ areas. Larger companies such as Cineworld are found on industrial areas and usually grouped with fast food restaurants. They are more commercial and usually charge a lot more for tickets. At the Cambridge picture house you can be expected to pay £5.20 but at a more commercial screening you can pay anything between £6.00 and £6.50. The films shown differ as well, not only are new releases shown in an art house theatre but also foreign language films, or films from amateur film makers. The experience is also greatly different. In a commercial Cineworld there is commercial food and drink on offer. Whereas at the art house, you will find a area that sales small food and drinks. The screening area is smaller and more intimate rather than the cooped up seating arrangements of an Odeon.